2021
World-building through a series of paintings. A design system is articulated and consistently applied in the creation of every painting. Each component of the system is crafted to convey speed and entropy. Through repetition, the intention is for a distinct visual world to take shape. The visual world can act as an environment within which stories can be told. New aesthetics can be derived from these foundational elements.
This process is transferable to the context of brand design, where worlds can be orchestrated around the principles of the offering. And derivatives from the world can be applied to aspects of product / brand / communication design.
The experience of a set of information is based on the engineering of interface components such as texture, colour, perspective, scale, rhythm, light, symmetry, etc.
Work in progress video
Tennis
Red
Jungle
Trapeze